Uncategorized

Genre examples (updated 2/11/16)

REVIEWS

NYT Review of Per Se || Dissolve Review of Amy || New Yorker Review of Dept. of Speculation

DO: Author as character — not necessarily neutral character. Unusual situation. Photos to illustrate points. Telling different side of a story. Using review as a story. Language appeals to audience. Correct misconceptions. Show multiple sides of a story.

DON’T: No one-sided reviews

INSTRUCTIONAL / ADVICE

Amateur Gourmet recipe || Glenna Knits sweater advice || Gear Patrol on packing tobacco

Nicole Diecker on personal finance || Apartment Therapy on clutter || Kristin Wong on avoiding time sucks

DO: Personal details. Refer back to old posts. Have foresight. Create low stakes/less stress. Price ranges. Be aware of audience range. Passion, research specific to this field. Use of photos.

RECREATIONAL/HOBBY

Dog Breeding || Ice skating || Rock climbing || Fly fishing

DO: First person, detailed. Uses a lot of examples and explanations. Shows a lot of personal familiarity with topic. Uses personal examples. Relatable. Conversational.

SOCIAL COMMENTARY/EDITORIAL

Omid Safi on busyness || Albert Burneko on Dove soap || Wagatwe Wanjuki on dating as a Black woman

DO: Conversational tone. Personal and emotional. Reaching out to an audience. Can be intimate. Airing of grievances. Try for consistent argument. Uses personal issues to address larger social issues.

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