DO: Author as character — not necessarily neutral character. Unusual situation. Photos to illustrate points. Telling different side of a story. Using review as a story. Language appeals to audience. Correct misconceptions. Show multiple sides of a story.
DON’T: No one-sided reviews
INSTRUCTIONAL / ADVICE
DO: Personal details. Refer back to old posts. Have foresight. Create low stakes/less stress. Price ranges. Be aware of audience range. Passion, research specific to this field. Use of photos.
DO: First person, detailed. Uses a lot of examples and explanations. Shows a lot of personal familiarity with topic. Uses personal examples. Relatable. Conversational.
DO: Conversational tone. Personal and emotional. Reaching out to an audience. Can be intimate. Airing of grievances. Try for consistent argument. Uses personal issues to address larger social issues.